Essays on the Value of Photography

Ever since Kodak brought their You push the button, we do the rest- camera to the market back in 1888, making photos has become increasingly easy and inexpensive. Photography has become a mostly digital activity, the distribution can therefore also be digital and servers can easily facilitate the sheer volume of photos made every day, thus making them accessible worldwide. Millions of people are being able to make photos of whatever they see and share it with the online world. Being active as a photographer since the still analogue Nineties, I started wondering how a photographer can make a difference in this era of photo storm, and- less egocentric- I started wondering how a photo can still make a difference.

This is a series of small essays on the importance of photos, how to be a photographer and how we can find value in what we can see. Also these essays- or rather sketches- give a theoretical outline to my photos and of what I aim for as a photographer, giving my photography a somewhat more personal motivation and content. No content no show...

What makes a photo special?

1.Epitaph of a moment in time

When people think of what things to save from a house fire, photos usually pop up in their minds first. Although nowadays this usually means saving an external hard- disk rather than an old photo album, photos still are considered both very personal and valuable items, if only it were for their irreplaceability. At the same time this is what makes most photos very impersonal to us, since they depict persons and events familiar to just a few people.That having said, photos of subjects we have no personal relationship with, can have very personal effects. And whether walking on the street or browsing the web,  we are surrounded by photos of people we do not know, that we will never meet or that may not even be alive. By association these images can evoke very personal reactions, however. Photography, by it's very nature, has always been both an extremely personal and very impersonal mode of (re)presentation. Unlike the painter or the poet, the photographer has a machine that with a push of the button can record any image that hits the surface of the film or the sensor. There is the potential of control by adjusting the perspective, aperture, post production and so on, but there also is the potential of the random: just push the button without even looking and some usually figurative image will come out no matter what. With the introduction of colour photography and further technical perfections, making a photo of an image that looks the way we (think) it was, has become easier and easier. Ironically, we now try and achieve the opposite by means of Instagram filters, Photoshop and for example lomography.

There are many ways to qualify photos and divide them into different categories, but when I am browsing through my photos on a hard-disk or see photos online, the most obvious distinction is that between personal photos and impersonal photos. I see the pictures of people I know, places where I have been and photos that other people took of things that are mostly unknown to me. Thinking about photos in this way it seems that a photograph can derive it's value from three different types of (re)presentation: the personal, the semi-personal and the impersonal. This is a practical distinction, as I will try and show you. 

2. Types of photographs

I. Personal photos: the re-appearing image

A photo is by it's very nature a mimetic image, a camera being a xerox machine that can copy whatever the photographer sees. Often a photo is supposed to record an event that someone wants to remember or show to others and the value of the photo depends largely on the extend to which (the feeling of) a past personal event can be evoked by looking at the photograph. This is what I call the re-appearing image, because it is about making a past event re-appear as it once was. But the distinction between different types of photos is not that hard. The famous series Autoportraits from Martin Parr shows that a photo that is quite personal- ironically taken fully automatic by a machine- can become a semi-personal one by showing it to people in a specific context. 

II The semi-personal photo: the appearing image

Of course, many photos we see depict people or things that we have never met or seen in real life. But these persons and objects can be familiar to us because we have seen them on tv or they have an obvious symbolic value, for example a uniform or a rocket. These photos are personal by association rather than by (a memory of a) personal experience and especially advertisements play with these associations in a usually effective way. Since these photos can not revive a memory of the photographed scene, we come up with our own experience when seeing for example a photo of a movie star sitting in a shiny car or a small kid in a desert. Also a personal photo can become a semi-personal one. When we see a wedding photo from the Thirties for example, we come up with a fantasy world, with our own interpretation based upon our own experience and common knowledge. We could also easily get all nostalgic about things that happened before we even existed, if they indeed actually happened at all (since it is very easy to fake or stage some sort of event). For me, the most effective semi-personal type of photo is the one that evokes or underlines a personal yearning, saudade as the Portuguese would say. The semi-personal type of photo is the type I call the appearing image, because we construct a reality, an experience and make something appear that was not there before. 

III The Impersonal photo: the disappearing image

A photo is always the recording of a moment in the past. A moment of usually less than a second becomes something of indefinite length and a three-dimensional scene becomes a flat image. But a photograph does not show a particular scene at a certain time as much as it does the disappearance of time and space, the disappearance of what is not depicted. Unlike a photo of a familiar person or a specific event such as a sports moment or a war scene, the impersonal photo does not evoke a moral or esthetic judgement or personal memory. In stead, it frees us of these constructs by raising questions, more so than raising answers and by showing absence rather than presence. This type of photo I call the disappearing image, because by looking at it, we can loose ourselves in what we see by not being caught up in reflections, but by being lured by the sirens of negative space (and time) due to an image that is vey much de- emphasized. This type of image does not call upon our immediate judgement, but we loose ourselves into the void of what is missing in the photo, of what is suggested in this two-dimensional image and is not there. One would say an abstract image is easier to achieve this type of effect and I think it is. I believe Jean Baudrillard, as a photographer, made images like this. But an impersonal image does not have to be an abstract image. A lot depends on the way we look at an image, like our level of concentration. A good example is the way Robert Wilson describes his motivation for making theater the way he makes it. Once he was just sitting in the kitchen, looking through the window. He saw a cow standing in a meadow. All the cow did was moving her head a little bit. He kept watching this cow doing essentially nothing for hours, after which he said that this is the type of theater he wants to make. And this is the type of image that I want to make, meditative tickets to outside, to what is outside of what we we and who we are.

3. The valuable image

Whether a photo is a self portrait or a family photo or a photo of a rock, once the photo is taken we can look at something that can exist perfectly well without us in a reality of it's own, unlike for example a musical performance or a play. In this perspective, it is easy to think of the virtualization of the world view as a hyperreality that can seem more real than the one we can not see because of the way events are being depicted and media. Yet, in stead of defining reality, it seems more interesting to find a way of defying reality. <br/><br/>With defying reality I refer to looking at an image in a pre-reflective mode and in stead of being conscious of a certain set of meanings and values, we look at an image in a more subconscious way. When a photo does not depict someone we know or a scene full of specific meaning, such as a facial expression or the Eiffel Tower, this is much easier to do. A photo should really not show something we immediately recognize and value, but it should show the absence of meaning and essentially the absence of ourselves. 

We disappear, once we free ourselves from morals and symbols and look at a photo that is the negation of what we cannot see. In such a photo we cannot only experience the disappearance of time and space, but more so of ourselves, by looking into a void where we are not. This type of photo generally evokes a question rather than an answer or a specific meaning. As Baudrillard stated in Ecstasy of Communication: To disappear is to disperse oneself in appearances. When we see a picture of a rock in a desert, it is not like we become the rock and loose ourselves this way.

We experience the apparent disappearance of oneself by embracing the other appearances, in a pre-reflective mode or rather the unconscious conscious and we do so by not looking past the surface. We see something that simply is and the context- what might explain the questions the photo can raise- has disappeared the moment the photo was taken. When we see a picture of a birthday cake, we do not miss a context, we see something that probably makes us happy or hungry.

When we see a picture of a rock, it is not like we automatically consciously ask ourselves questions about it’s context. But a good photo does trigger this type of questions and before trying to answer these questions or even thinking about them, we experience the void from which the stone was taken. A void we fill in by ourselves, acknowledging the appearances of what we can not see, what has disappeared.

The depth really lies within the surface and a photograph being two-dimensional is a practical instrument to focus on just that: to go a little bit deeper than what we can think.

Part of the attraction of a photo is that it depicts something that can exist perfectly without us and continues to do so within the two-dimensional frame of the print. The (semi-)personal image is attractive, because it evokes well known persons, things or events. This can give a photo a very emotional effect, but also one very bound to a certain perspective and a set of values, being more volatile than the absence of this.    

This does not mean a personal photo is less valuable than an impersonal one, but it does mean different types of photos can have different types of effect. Whereas the personal photo can evoke a very emotional experience, the impersonal photo can evoke an existential one. Ironically, by loosing ourselves with a look that is without judgment, we find ourselves in all types of appearances.

For me, a good example of a photographer that makes photos with an ultimate effect is Hiroshi Sugimoto, doing so by photographing objects out of focus, or making the moment of taking a photo last very long.

Again, we become part of the outside, of what was and will be, even without us. Sometimes it is difficult to look this unjudgmental at - for example- an old wedding photo or a smiling face. Yet, when seeing a photo that primarily shows the negation of such events, of something that emphasizes the absence of feelings of happiness or things we can only guess, we can look without moral or judgment.

This does raise the question whether looking at something in a pre-emotional way brings us to a deeper level of experience, as looking at something in a pre-reflective way can achieve this.

4. Outside

The disappearing effect is not something unique for photography. In the 17th century paintings of landscapes became popular for example, and unlike most paintings before that time they were without a specific dramatic scene on in the foreground or as subject. It was all about the clouds, the grass.... One could argue these painting were essentially visual elevatior music. But I tend to disagree, although they certailny might have been used like that or were viewed by people that way. Modern painters were able to leave even less by painting in a more abstract fashion, such as Mondriaan in his later work and Rothko. In these painting we can find depth within lines or colour... The depth is on the surface as designer Robert Wilson would say.

It is not without reason that a lot of people love staring at an open fire, or out of a moving train. This art of staring we are starting to loose, when looking to all the visual input on the street, from our phones and online.  

A good photo can indeed remind us of the importance of looking.

So the greatest potential of the photo is not what it shows, but what it does not: what has disappeared. A good photo raises questions, not judgment. Essentially, when looking at such a photograph, we disappear ourselves and by the cool gaze of the unconscious mind we find ourselves in appearances, outside. Somehow this is a comforting thought: we become part of what exists without us, what remains. 

To me, therefore, a good photo is not one of something that is per se beautiful, cute or documentary. 

A good photograph is not just an epitaph of a moment in the past, but a prelude to our own disappearance.

It reminds us that in the end we will not be alone: we will be outside.

How to be a photographer

Over a decade ago I saw Ben Okri on TV, talking about the final image. Whenever he thought about death in general and on a more personal level about his own end, he would ask himself what he would think of at his very last moment in life, provided he would be able to do so as opposed to being the victim of a random thought about the light bulb above his head or a stain on the wall. Okri chose an image of the river from the place where he grew up as a kid.

Naturally the question arises what image would justify being such a final image, and even if this can be a - somewhat dramatic- guideline in making photos. To me being a photographer is just being someone who makes photos, virtually like everybody now. Which means everybody is a photographer. But how can one become a better one? Perhaps even one that makes final images.

Quantity: more than many

In photography there is not just a quantity- related development, there is also quality. In this predominantly visual culture of exhibitionism that we see on the Internet an on TV, cameras are not just everywhere, they make screwing up a shot a very difficult task indeed. And even if we do screw up, there is always post-production software such as Instagram for a mildly ironic tag. The method of how we shoot photographs is becoming less and less relevant. New technical developments like those used in the Lytro camera, make it even possible to decide what to focus on after making the shot. The fact that Steve Jobs was very interested in this technique and other ideas from Lytro’s whizz Ren Ng, suggests that phone cameras will become even easier to use in the future.

Timing: The indecisive moment

It's not just how we make photos that has become less relevant throughout the years. Also the timing of when we shoot something is becoming less relevant. With local memory getting bigger and faster and the possibility to immediately upload photos to the cloud, we see many people going photo crazy whenever something moderately interesting occurs. They make dozens of photos and pick one out of the bunch later, or not even that: they can use a collage app and put a series of photos online. And as ongoing integration of video cameras with photo cameras continues, it will become even easier to just shoot some film and pick out a still to use as a photo or make a photo while recording a video. That last development in particular has a strong effect on the act of photography.

Even before 1900, you could point a camera to something that looked interesting, push a button and some image would be recorded. But an essential part of making photos has changed by making the precise timing of a photo less relevant. Until recently, what Cartier-Bresson called the decisive moment was of cardinal importance to making most types of photos. But this is the era of the indecisive moment.

-this is a photo of a cat-

It is somewhat alluring to think that this is symbolic of this era of (over)information: in-stead of concentrating on something very interesting, one often has a quick look at lots of stuff that may or may not be worth the attention. Browsing around, zap from this website to that podcast to a chat with this guy and a portrait of that girl might be the cultural equivalent to the way most people make photos nowadays. Assuming there is at least some sort of relationship between these two phenomenons, between creating a plethora of images and living in a culture with a zillion images, which might even be a (partly) causal one, one can ask oneself what we can learn from this. This brings me to the next question, which as a why-question is usually the most philosophical one: why do we make photos? How to turn quantity into quality?

Why photos? Naturally there are many reasons to take a photo. I refer to the first essay about what makes a good photo and the distinction between the three types of photos: the personal, the semi-personal and the impersonal one. These types of photos represent three types of reasons why we make photos. A professional photographer might want to take a photo of a car to make it look fast and make it easier to sell. A forensic photographer might want to make a technically perfect registration of a crime scene, making it easier to solve a crime, and so on. Naturally, there are many more reasons to make photos, but mostly they are part of one of these three types or a combination of these types. A seductive photo on a dating site for example is partly a personal image, trying to capture a certain look you like about yourself. But it is also a semi-personal photo, trying to evoke certain thoughts and expectations with the viewer that does not know the subject of the photo, thus trying to sell the subject.


The melancholic photo: when down is up

We mostly take photos of moments we do not want to forget: personal and happy photos. Such moments may consist of a look of a person, a cat in the sun or an apple on the pavement. The reason why we make photos is a way of conserving certain experiences.

To me this mimetic type of photography of trying to recreate a moment whenever you look at a particular photo is something done by simply recording the image of the thing you wish to remember. What can be more interesting is to make a photo that has a more universal value. Not by showing a dramatic scene, but by embodying a very rudimentary emotion in an image that somehow universally resonates with experiences that are entwined with a specific base type of emotion. This is something that quite often happens with an old pop song, for example. Such a song can act like a trigger or a window for a very basic type of emotion and experience. It may be associated with an experience from the past, acting like a personal photograph, but it may also evoke certain emotional imagery, experiences or memories of things that never occurred, at least not to the listener personally.<br/><br/>Although an image can be very "up", giving a sensation of vitality, to me the effect of any picture is much stronger within the realms of the tragic. Maybe it is because the time we have is so extremely short compared the past and present. This might be the reason why a particular photograph that does not explicitly show a complete scene, but rather makes the viewer question what is not there. This has a -potentially- deeper effect than the sometimes almost vulgar explicit photos we find in newspapers and magazines.

At times I like to think that this is what defines the difference between for journalism and art: it is the difference between showing something and making something disappear. Whether relevant or not to the practice of making photos, this distinction can be of practical use within the nomenclature of photography. In any case, it is usually nice to know where you stand as a photographer, putting some label on your identity.

-a somewhat timeless image, I accidentally photographed only part of the reader-

Houdini, the tragedy of the image

Every photo is a selection and captures an image within the frame’s limits, this automatically excludes the rest of the world. Making a photo of something means making the rest of he world disappear. Every photo we make turns the photographer into a Houdini, because essentially we make ourselves disappear with the rest of the world when making a photo. We become one with the rest of the world for just a moment being the negation of the photo, turning the tragedy of the condition humaine into a moment of eternity.

As a photo is just a moment in time, the timeframe within which we make our choices is also a moment in time. Like every choice we make, we exclude a million other choices. Therefore there is an apparent analogy between the choices we make and the photos we make and this makes it easier to sense a feeling of loss and of temporality. So apart from a photo being tragic because of the disappearance of the rest of the world including the viewer, this relationship with time, can also have a certain tragic effect. Not just because a photo is a moment in time, but also because it always depicts something from the past.

A photo that has a deep effect is a photo that touches on the tragedy of loss, the feeling of seeing something and meanwhile missing the rest. By looking at a photo the image acts as a mild exorcism of the inescapability of death. The photo can act as a visual catharsis: a feeling of loss evoked by the photo through basic human emotions that resonate with experiences and the canon of all eras: the mystical, golden era of Kodachrome, memories of events from before our own existence, like a sense of remembering something that never happened to us.

An image, just like a certain song or even scent, can be associated with both the personal and the universal. For example, listening to a song from 1969, we feel part of what is long gone and this type of song can make us think of things we experienced ourselves listening to that song before or things that were part of the era the song derives from. Perhaps because we saw an early recording of that song on Youtube or we heard it as a part of a soundtrack of an old movie. Listening to an old song may make us feel part of something in the past, almost like remembering something we know as part of that era and still it can feel like it was a personal experience from long ago. And by making us feel part of the past, it also makes us feel lost. This is why old pop songs usually have a more melancholic feel to them than newer ones, although songs like Ob-La-Di, Ob-La-Damake this a very difficult enterprise indeed.

The immortal image: about the consolation of photos

And this is also why a photo that is not obviously modern has more potential than one that is. I would say that photography can in fact be therapeutic: making photos that remind us of what is lost, and at the same time acting as an exorcism of our own sense of loss. This is what consoles us. We feel part of something outside of us, yet feel lost since we feel part of something that is no more and by this we achieve a certain existential realization: we become part of something that is not here and now, but there and then. Thus we exchange the volatile for the eternal.

Art has always had an intimate relationship with (im)mortality. For example, if we look at the drawings from the Chauvet caves of Southern France we can sense this in quite extreme form, since these drawings have been made so long ago by men who have been dead for thousands of years, meanwhile these drawings are virtually immortal themselves and have been for many generations.

Much later, Aristotle described a practical use of art in general and of Greek tragedies in particular as catharsis for the tragic emotions of pity and fear, though not without a certain aesthetic pleasure. A more modern view on tragedy is that of James Joyce, who defined tragedy as pornographic didacticism: something that excites a feeling in the viewer both of fear and the recognition of the self in the observed subject experiencing life’s horrors such as mortality. As a result of aesthetic pleasure in the face of these horrors, tragedy provides redemption.

So both in terms of time and space a photo can console us, because we become part of the eternal past as well as the rest of the world (the negation of the image), feeling lost and part of something more than ourselves. I am not saying a photo is a Greek tragedy, I am putting making photos in a broader perspective in order to clarify what I personally strive for when making a photo: offering an aesthetic pleasure, luring the viewer into the tragic feel of loss and, as said, by doing so also offering some degree of consolation. Admittedly, this sounds rather dramatic. Yet, as a photographer one should know what to strive for in order to know in which direction to go.

-a Greek tragedy-

The better photographer, you<br/><br/>So, should you just make some old looking shots where something is obviously missing and call it art? Sure. But that is not the point of becoming a better photographer. I am merely stating that in order to be conscious of one's development, one needs to define what to strive for. Whenever I go to a place to take some photos, say a faraway city, I am always afraid that I will miss a potentially brilliant shot. And afterwards I'm happy with the good photos I made, but more than that, I am deeply frustrated with the shots I missed because I was running out of battery or film or whatever the reason may be. Those shots become almost mythologically great in my mind. In stead of being the hunter for the decisive moment, it is much more important to indulge in indecisive moments.

Of course you can hunt for the mythological, perfect image, or try and make as many of them as possible. But it is likely that by looking for some beautiful accidental event, you will miss much more.

As a photographer, you need to stop thinking, being an automatized scanner that continually looks around to make sure no great shot will be missed. You need to stop looking and start staring. That is: start looking at someone or something for a long time often with your eyes wide open. Then, every now and then look at the photos you made during this visual submersion and show them to your preferred audience: see what photo has what effect and why that might be. Print your photos. Cut the prints up and see how that works.

One popular advice that inspired me greatly: get an old camera that does not require any batteries, buy a roll of film and make some photos. Even with a fairly modest amount of experience composition, focus etc will come naturally and automatically. Essentially: look at the world in an open, more subconscious way and you will come across the melancholic beauty of it all. And if you're lucky you will make a good photo of it too. If not, don't worry. Not everything has to be captured and shared with others. Your own memory is a good place for images too and apart from being a more private place, this way you won’t be needing wi-fi, photo prints or anything else besides your own head.

Occasionally something is too beautiful not to let it pass you by.